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The opening of your speech can make or break it.
It will determine whether your audience pays attention or tunes out after 10 minutes (or less).
To be successful the introduction needs to relate to the audience and show an understanding of the audience.
And it needs to be consistent with both the topic and tone of the speech.
The technique you use should help you to introduce the themes, ideas and subject of your speech.
Use one of the following techniques to grab your audience’s attention.
Famous Quotes
The strengths of a quote are that it can help you establish your knowledge and authority.
See also my detailed article on using quotes: 4 Tips for using Quotes as a Public Speaker
Humor
The strengths of a humorous introduction are that it will relax the audience and help you create a connection with audience members.
However, poorly chosen or badly delivered, humor has the greatest potential to fall flat and even distance the audience from the speaker.
Story
The strengths of telling a story include relaxing the audience, making a connection by relating the subject to the audience. For example, if the audience is mainly engineers, the story should include an engineer or a setting familiar to engineers.
Question or Statement
The strengths of using a question or statement include opening the minds of the audience, shocking them or creating curiosity.
A question may be rhetorical, or be a question that you plan to answer in the speech.
Examples of a statement include citing statistics or asserting your opinion or the opinion of someone known to the audience.
When you are trying to open the minds of your audience, a question or statement will usually be less subtle than a story, humor or a quote.
See also:
A speech introduction is in many ways similar to an introduction to a prize fight. It catches the attention of the audience, identifies the participants and situation, and sets the stage for the primary event – the fight.
The body of the speech is the main event and the beginning merely prepares the audience for it.
A good introduction includes three things:
1. Attention Step – The first step is to catch the attention of the listeners.
This can be done in many ways: a shocking statement; a point-blank question; a joke or other humor; a story related to the speech topic.
This step needs to draw the audience’s attention and interest in your subject.
However, you are not being a clown or a shock-jock – this would only distract the audience or put them off.
Two things will help you decide which technique to use: the purpose of your speech; and what you know about the audience.
See my post 4 Ways to Introduce Your Speech with Impact for more detail using quotes, stories, humor, statements and questions.
Note: frequently this step needs to be preceded by various remarks in response to the master of ceremonies or in reference to the occasion for speaking.
2. Need-to-Know Step – Tell your audience why they need to know what you will be saying.
How will the speech affect them?
For example, if an audience can see that listening to the speech may make them money, better their health or protect their property, then they will listen.
3. Preview Step – Many speakers use a “preview” before beginning the body of their speech. This step essentially sets forth the main points that are to follow, one by one.
For example, a speaker might state that “First I will explain the problem of juvenile delinquency, and secondly I will tell you what I think is the best solution to it.” In another case, a speaker might say, “Today I am going to try to show that nuclear weapons should immediately be banned for moral reasons, financial reasons, psychological reasons, and reasons of simple survival.”
The main points of the speech are enumerated and the audience knows where the speech is headed before it really begins.
In case of a hostile audience, however, you may want to delay your preview step until you have presented many of your ideas. The members of the audience will then be better disposed to accept your suggestions.
Finally, with all three steps, keep in mind the purpose of your speech, the reaction you want from your audience (enjoyment or action) and what you know about your audience.
Tags: audience, influence, introduction, speechThe reason many speeches fail is that the speaker does not understand one simple fact:
A speech is a dialogue, not a monologue.
You are the speaker and the audience is a silently questioning listener.
In the listener’s mind you are having a conversation and their side of it will include “that makes sense”, “interesting but why is …?” and “can you tell me about something else as well?”
The success of your speech depends on answering these silent questions.
The first step to creating this dialog is that you are already persuaded by your ideas. To engage in the conversation you must have feeling for your subject and commitment to your ideas.
Secondly, when you are speaking you must be natural, real, sincere and earnest. Remember that public speaking is creative and constructive. You are not reciting or acting for your audience.
Thirdly, it is important to have an understanding of your audience. Information that will change the way you present your ideas includes:
The more you adapt your speech to your audience, the better chance you will have of joining the conversation in their minds.
Aim to use words, phrases, illustrations, and arguments that you think your audience will readily understand. Avoid anything which would cause confusion, distraction, or prejudice.
Tags: audience, confidence, influence, speech, successQuotes are a powerful tool for public speakers. As Rudyard Kipling said:
Words are, of course, the most powerful drug used by mankind.
However, quotes are often overused and misused.
For example, a poorly chosen quote will distract your audience, particularly if you misunderstood its meaning.
My four tips for using quotes effectively are:
See My Top 8 Quote Sites for many great sources of quotes.
You can also get the free gift Quotes for Public Speakers Ezine (12 weekly issues) with my manual Be a Public Speaking Success: Secrets of the Great Orators.
My last thought is a question:
Tags: influence, quotes, rhetoric, speechDo you think the quote I used above is appropriate for this article?
Here’s my choice for the 8 best quote sites on the internet.
You should never be at a loss to find quotes for speeches, essays or presentations.
I have chosen these sites based on their ease of use and range of quotes.
Are there any great sites that I have left out? Let me know in the comments below.
Also, for tips on using quotes in a speech see: 4 Tips for using Quotes as a Public Speaker.
Tags: ideas, inspiration, quotes, rhetoricTip 1 - You may be nervous but the audience doesn’t come close to seeing what you are feeling.
Unless you pass out or continually say “I am so nervous” your audience will never notice your feelings of anxiety.
You can assume that your audience are your friends, and are ready to receive kindly what you have to say. This will have a wonderfully steadying effect on your nerves.
I remember giving a speech before 150 people. While I was waiting I told the Chairmen that I was feeling nervous. He told me not to worry and then introduced me. After the speech the Chairmen told the audience about my nerves and complimented me on the speech. People I spoke to afterwards said that I looked confident and that I didn’t appear nervous at all.
Tip 2 - Make sure that everything you say is undeniably factual.
Your comments, slides and other materials need to be backed up by objective, documented evidence. You must have the data. Armed with that, you will know your subject better than anyone else.
However, you do not need to present all the evidence. This would be boring and tedious.
Having the evidence that makes you the expert. That instills personal confidence.
Tip 3 - You must hold the highest moral ground.
In other words, you must be right. Whatever position you take when you present, you must be right. Say the right thing; do the right thing; recommend the right thing; believe the right thing.
Rudyard Kipling is quoted as saying “Words are, of course, the most powerful drug used by mankind.”
Don’t let the power go to your head.
Tip 4 - The best advice anyone can give you is: “Give speeches”.
In other words, the more you do it, the more comfortable you will get.

When you take on this challenge, keep in mind the advice Franklin D Roosevelt gave to his son, James, about speech-making:
“Be sincere… be brief… be seated.”
Tip 5 – Don’t memorize your speech.
As a general rule, you will deliver a better speech if you don’t memorize it.
Knowing the substance of your speech well is better than to have a flowery oration weighing down your memory.
You can write your speech out in full to help you connect all your ideas, but I recommend tossing this before you are able to memorize it. Use a short speaking outline to guide you.
If you practice enough to be familiar with your ideas you will find that, when you give the speech, you will be able to adapt to any unexpected needs of your audience, i.e. you will be able to ‘think on your feet’.
The exception is a joke, quote or story where the effect depends upon accuracy.
Tags: confidence, influence, speechSingapore is one of my favorite cities to visit. This picture shows it in all its splendor.
I will keep going back to Singapore for many reasons, not least the friendly people, great food and the beautiful gardens and wildlife.
A highlight of my last trip was spending a couple of hours walking around the Botanical Gardens. My memories include some stunning sculptures, a huge variety of plants and the relaxed feeling I had walking around.
Tags: favorite cities, singaporeThe secrets to conversational and lively public speaking relate to 4 areas:
Practising the Speech
Delivering the Speech
A warm-up exercise that will help is to slowly raise your arms above your head, then lower them, allowing your rib cage to remain high. Gently swing your arms back and forth, so that your rib cage feels as if it’s floating.
Posture
Our recommended posture for conversational and lively public speaking:
Vocal Variety
To increase the variety and impact of your voice, there are 4 aspects that you can improve: rate, pitch, force, and quality. To read more on these aspects see Creating Vocal Variety.
In public speaking and day to day life, a monotonous voice is dull and impotent. However, too much variety is childlike.
Find what is most comfortable for you, most consistent with your personality, and most significant for the ideas you express. Such a voice will be most meaningful and forceful to your audience.
Three exercises that will help you develop vocal variety are:
Rate – Record yourself reading aloud from a book, memo, letter, newspaper, or other source as if speaking to an audience. Listen to the recording and count the words per minute.
The average rate of speaking is 120-180 words/minute. If the rate is slower or faster than this average, comprehension may be sacrificed for some segment of the audience. Practice until you feel the difference in speaking rate and until you are comfortable.
Improved breathing – Lie flat on your back, with an object on your stomach, and observe the object as it rises and falls.
Articulation – Read aloud and record the following paragraph and then listen to the recording:
“You wished to know all about my grandfather. Well, he is nearly 93 years old; he dresses himself in an ancient black frock coat, usually minus several buttons; yet he still thinks as swiftly as ever. A long, flowing beard clings to his chin, giving those who observe him a pronounced feeling of the utmost respect. When he speaks, his voice is just a bit cracked and quivers a trifle. Twice each day he plays skillfully and with zest upon our small organ. Except in the winter when the ooze or snow or ice prevents, he slowly takes a short walk in the open air each day. We have urged him to walk more and smoke less, but he always answers, “Banana Oil!” Grandfather likes to be modern in his language.”
The aim of this is to assess and practice vocal variety and articulation, determining whether all the words are understandable. Ask a friend or co-worker to listen to the recording. Does the listener understand all the words? Does you voice have variety or is monotonous. Record the paragraph a second time. Notice that articulating the words slows down the rate of speaking. Think about where you can use pauses and which words you can emphasise. Practice until the articulation and rate work together comfortably (and sound like normal speech) to aid the comprehension of the message.
[This paragraph was devised by Dr. Charles Van Riper of Western Michigan University to contain all of the speech sounds in the English language. It was used to test astronaut candidates in the Mercury program to see how clearly their voices would transmit from a space capsule. (Interpretive Skills "Communications" Lesson Plan, SER, 1983).]
This post accompanies issue 1 of my free newsletter “How to be a Confident and Influential Public Speaker”. If you would like more information on the ideas below please signup below. You can unsubscribe at any time.
There are five means that you can use in a speech:
The audience’s attitude and level of understanding is one of the two criteria for selecting the means to be used in your speech.
This Chart will will help you make a decision based on the audience attitude and level of understanding.

How to use the Chart: Set the pointer in the upper arc on the point that most closely identifies the audience’s understanding of and attitude toward your speech topic. The pointer in the lower arc then indicates the means that will tend to be more effective in accomplishing your purpose.
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Tags: audience, speech