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There are five means that you can use in a speech:
- joking with the audience (humor),
- telling a story (narration),
- presenting data (exposition),
- justifying (argument), or
- appealing to the audience (motivation).
The audience’s attitude and level of understanding is one of the two criteria for selecting the means to be used in your speech.
This Chart will will help you make a decision based on the audience attitude and level of understanding.

How to use the Chart: Set the pointer in the upper arc on the point that most closely identifies the audience’s understanding of and attitude toward your speech topic. The pointer in the lower arc then indicates the means that will tend to be more effective in accomplishing your purpose.
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