Life’s Grand Mosaic

by roland

A speech introduction is in many ways similar to an introduction to a prize fight. It catches the attention of the audience, identifies the participants and situation, and sets the stage for the primary event – the fight.

The body of the speech is the main event and the beginning merely prepares the audience for it.

A good introduction includes three things:

1. Attention Step – The first step is to catch the attention of the listeners.

This can be done in many ways: a  shocking statement; a point-blank question; a joke or other humor; a story related to the speech topic.

This step needs to draw the audience’s attention and interest in your subject.

However, you are not being a clown or a shock-jock – this would only distract the audience or put them off.

Two things will help you decide which technique to use: the purpose of your speech; and what you know about the audience.

See my post 4 Ways to Introduce Your Speech with Impact for more detail using quotes, stories, humor, statements and questions.

Note: frequently this step needs to be preceded by various remarks in response to the master of ceremonies or in reference to the occasion for speaking.

2. Need-to-Know Step – Tell your audience why they need to know what you will be saying.

How will the speech  affect them?

For example, if an audience can see that listening to the speech may make them money, better their health or protect their property, then they will listen.

3. Preview Step – Many speakers use a “preview” before beginning the body of their speech. This step essentially sets forth the main points that are to follow, one by one.

For example, a speaker might state that “First I will explain the problem of juvenile delinquency, and secondly I will tell you what I think is the best solution to it.” In another case, a speaker might say, “Today I am going to try to show that nuclear weapons should immediately be banned for moral reasons, financial reasons, psychological reasons, and reasons of simple survival.”

The main points of the speech are enumerated and the audience knows where the speech is headed before it really begins.

In case of a hostile audience, however, you may want to delay your preview step until you have presented many of your ideas. The members of the audience will then be better disposed to accept your suggestions.

Finally, with all three steps, keep in mind the purpose of your speech, the reaction you want from your audience (enjoyment or action) and what you know about your audience.